Ford Motor Co. will reopen U.S. order banks for the all-electric 2023 Mustang Mach-E on Tuesday, offering new features including extended range and raising the price of all trims by several thousand dollars.
In a press release Thursday, Ford said it was raising the starting price of the 2023 model “due to significant increases in material costs, continued pressure on key supply chains and rapidly changing market conditions”. Ford added that it will continue to monitor pricing throughout the model year.
The new prices increase each vehicle by $3,000 to around $8,000 depending on the trim level, compared to the 2022 model year. Even the destination charge has increased by $200. Ford said the new prices would go into effect for new orders placed from Tuesday. Customers with existing and unplanned orders for the 2022 model year will receive a private offer to upgrade to a 2023 model year.
Starting in the fall, premium models built with the extended-range battery will get an additional 13 miles of range for an EPA-estimated total range of 290 miles on all-wheel-drive models, Ford said. . Ford Co-Pilot360 driver assistance technology is now standard across the Mach-E range. On select models, Ford BlueCruise hands-free driving and 360-degree camera are available for a 90-day free trial.
“The addition of Ford Co-Pilot360 Driver Assist technology to the entire Mustang Mach-E lineup allows more customers to access services such as BlueCruise hands-free driving and future ADAS (Advanced Driver Assistance Systems) via Ford Power-Up software updates,” Marin Gjaja, Model e Customer Director, said in a statement.
Ford is offering a new Nite Pony Package on top models with Extended Range Battery and GT Performance Edition. The package includes 19-inch high-gloss black wheels and a black pony, black front and rear lower fascias, door cladding and black mirror caps on the grille. The GT Performance Edition adds 20-inch gloss black wheels and black GT badging. Ford said customers can match any Mustang Mach-E exterior color to the Nite Pony Package.
The 2023 model will also feature two new colors from the eight available. The new colors are: Carbonized Gray Metallic and Vapor Blue Metallic, replacing Dark Matter Gray Metallic and Iced Blue Silver Metallic.
California Route 1, previously available as a rear-wheel-drive or electric all-wheel-drive option, is now available only as an all-wheel-drive option, depending on customer demand. The fixed panoramic glass roof is now standard on GT and GT Performance Edition, replacing the black painted roof.
As of August 30, here is the starting price breakdown of the various 2023 Mach-E options and packages and the increase over the 2022 model:
- Select RWD Standard Range: $46,895, an increase of $3,000
- Select eAWD standard range: $49,595, an increase of $3,000
- California Route 1 eAWD Extended Range: $63,575, an increase of $8,100
- Premium RWD standard range: $54,975, an increase of $5,875
- Premium eAWD standard range: $57,675, an increase of $5,875
- Extended GT range: $69,895, an increase of $7,900
- Long-lasting battery: $8,600, an increase of $2,600
- Nite Pony Appearance Package: $800
- GT Performance Package: $6,000
- Destination fee: $1,300, an increase of $200
The Mustang Mach-E was a success for Ford. In the second quarter, Ford sold 10,941 electric SUVs, a 72% increase from a year ago, according to Cox Automotive. Ford’s gasoline vehicles also fetch higher prices in the market. Ford’s overall second-quarter average transaction price jumped nearly 10% to $51,995, according to Cox Automotive calculations.
Then, in June, the automaker issued a recall for 48,924 or 100 percent of 2021-22 Mach-E vehicles built over a two-year period that may lose power while driving or fail to start. The action also included a dealer hold on any vehicles not yet delivered to customers. Last month, three owners of the 2021-22 Mustang Mach-E filed a federal lawsuit against Ford, claiming the Dearborn automaker was aware of a design flaw that causes electric vehicles to lose power and not couldn’t find how to solve the problem.
Earlier this month, Ford CEO Jim Farley told reporters that EV prices would remain high due to rising costs of the minerals lithium, cobalt and nickel used to make EV batteries. . On August 9, Ford announced that it would raise the starting price of its F-150 Lightning pickup from $6,000 to $8,500 per vehicle due to significant increases in raw materials. This will put the Lightning’s price range between $39,974 and $96,874, depending on the model and trim.
Many analysts have said that there will be more price increases on electric vehicles in the industry due to material costs and they are expensive to manufacture. Ford, General Motors and others have had to raise prices for some of their electric vehicles and they are struggling to come up with prices that will attract mass adoption. But GM CEO Mary Barra has always promised an electric vehicle for every purse and wallet, pointing out that the 2024 Chevrolet Equinox EV will cost around $30,000. Chevrolet currently sells the Bolt starting at around $26,000.
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