Mammikka rose to prominence after a local photographer shared her photos on social media. The photographer then revamped it
A saga of a 60-year-old day laborer who modeled for a wedding suit brand in Kozhikode in Kerala has recently gone viral. A worker-turned-model, Mammikka became an overnight sensation after a video clip of her transformation journey was shared online.
It all started after photographer Shareek Vayalil shared Mammikka’s previous photo on social media. After receiving positive feedback, he decided to do a professional senior photo shoot. The photographer also gave the man a stylish makeover before the photoshoot.
Mammikka’s transformation video, which was shared by Vayalil on Instagram, shows the old man’s makeover journey and stylish photo shoot.
The video begins with Mammikka walking in a lungs and a faded shirt bearing vegetables. The video then cuts to show his transformation. Mammikka is seen getting a haircut followed by a beard trim and a few other salon treatments. The clip ends with the 60-year-old posing for photos in style.
Watch the video here:
While talking to The Indian Express, Vayalil said Mammikka is his neighbor and a close friend. According to the photographer, people from all over the country as well as abroad contacted him and congratulated him. “We received rave reviews from Mammika’s vast network of friends. The clip went viral beyond my expectations,” he said.
Shareek Vayalil, who also owns a wedding costume store, decided to feature Mammikka as a model for his company’s wedding costume advertisement.
“Our friends or natives usually pose as a model for our billboard advertisements. This time we chose Mammika,” he added. The music video was shot at Hylite Business Park.
According to MoneyControl, the 60-year-old decided to try his hand at modeling outside of his daily job. He also has an Instagram account now where he shares his photographs.
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