‘Amazon Unbound’ an unvarnished look at its unprecedented growth
With the publication of “The Everything Store” in 2013, Bloomberg reporter Brad Stone revealed how the unlikely Seattle start-up Amazon has become an unexpected king of e-commerce. Since then, its founder Jeff Bezos has led Amazon to explosive growth in size and wealth.
In less than 10 years, Amazon has quintupled the size of its workforce and increased its valuation to well over $ 1 trillion. While Amazon used to only sell books, there are now few that they don’t, becoming the world’s largest online retailer and entering other markets at breakneck speed.
Between Amazon’s 40 subsidiaries – like Whole Foods Market, Amazon Studios in Hollywood, websites like Goodreads and IMDb, and the Amazon Web Services cloud software unit, as well as Bezos’ purchase of the Washington Post – it’s almost impossible to spend a day without meeting their products. Amazon gives us the ability to shop, entertain, inform, communicate, store and, one day, maybe even travel to the moon. We live in a world managed, provided and controlled by Amazon.
In “Amazon Unbound” (Simon & Schuster), Stone provides the must-see follow-up to “The Everything Store,” detailing the seismic changes that have taken place at Amazon over the past decade as it has become one of the most powerful and most powerful. the dreaded companies of the global economy, led by one of the most powerful and feared leaders in the business world.
It shows the acquisitions and innovations that propelled Amazon’s unprecedented growth, and the turning point in public sentiment that criticizes Amazon’s monopoly practices. As he traces the meteoric rise of the business, Stone probes the evolution of Jeff Bezos – who started out as a geeky entrepreneur but transformed into a fit, famous and disciplined billionaire, a man who runs Amazon with an iron fist but finds his personal life blighted. on the tabloids.
Definitive, timely and revealing, Stone provided an unvarnished portrait of a man and business without whom we couldn’t imagine modern life.
Brad Stone is the editor of global technology at Bloomberg News. His book, “The Everything Store,” is a New York Times bestseller and has been translated into over 35 languages. His other books include “The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley”.
He has covered Silicon Valley for over 20 years and lives in the San Francisco Bay Area.