NY Times reporter Taylor Lorenz sued for libel by TikTok agent
TikTok agent Ariadna Jacob, who represents stars like Charli D’Amelio and other online influencers, slapped the New York Times and its reporter Taylor Lorenz with a $ 6.2 million libel lawsuit.
Filed in the Southern United States District of New York, the lawsuit claims that a August 2020 article by Lorenz contained “numerous false and derogatory statements” about Jacob and his businesses, including an accusation that she disclosed nude images of one of her clients to “manipulate” him.
A representative for the New York Times said: “Ms. Jacob’s main complaint is that the New York Times gave voice to young people who felt abused by her. It is troubling that she has turned to litigation in an attempt to silence those who criticize her business practices. We plan to vigorously defend against the lawsuit.
Lorenz did not return requests for comment.
Jacob began renting out spaces in Los Angeles mansions to some of his clients, giving them a place to rest while they created viral videos. Lorenz’s story claimed that Jacob raised the rent for tenants who lived in his influential home, “Kids Next Door,” and exposed the agent’s business practices and alleged relationships with influencers – claiming that they were harassed to cover rent, not get paid for their work, and pressure each other to produce content on a daily basis.
Known as the TikTok Agent for Influencer Marketing, Jacob is CEO of Influences, a company she founded in 2018 that has managed up to 85 TikTok stars and has worked with brands such as Mastercard and Universal. Music Group. His TikTok influencers included Brittany Tomlinson, Addison Easterling and Charli and Dixie D’Amelio.
Some of those clients have tens of millions of subscribers on the platform, and five of them were included on Forbes’ list of top-paying TikTok creators.
Marcus Olin, a Kids Next Door member who lived in the house Jacob rented, told The Times that he and his fellow creators feared being sued by Jacob if they didn’t meet Jacob’s content creation quotas. imposed.
“We expected a quota where we could pay our half of the rent through branded deals. But we weren’t getting enough offers to cover our half of the rent, ”Olin told The Times, adding that he tried unsuccessfully to be released from his contract. “Whenever the talent wants to leave, she will go directly after them,” he said in the interview.
Another designer, Tomlinson, known on social media as Brittany Broski, filed a complaint against the state labor earlier this week, stating that Jacob had withheld over $ 23,000 from him. Tomlinson told Lorenz that Jacob was trying to “lock in” the creators in his contracts. His complaint also claimed that Jacob demanded up to 20% commission.
Jacob denied all claims about him in Lorenz’s article.
In the lawsuit, Jacob said that after the article was published, she lost her 85 TikTok customers and the money tied to their contracts. She claims to have spent tens of thousands of dollars on legal fees.
Jacob said that since Lorenz’s article appeared she has been fired by all of her clients and has struggled to approach new talent and big brands have stopped doing business with her company.
Jacob told the entertainment business TheWrap publication, who first broke the news of the lawsuit, that she had not recovered any money she claimed her clients owed her.
“After the New York Times article, I was radioactive in my industry,” Jacob told TheWrap. “People believed Taylor’s lies that I stole clients, leaked vengeful porn, filmed young people without their consent, and pretended to be social media friends God Gary Vaynerchuk, someone who is actually a close friend and advocate of mine for over 10 years. “
“I spent every last penny,” Jacob said. “It was overnight, I went through all of these people I invested in, for months and so much longer, and now I’m told they shouldn’t be working with me in Hollywood.”
Court documents also detailed how Jacob sought mental health treatment and had suicidal thoughts after the article was published. She also left California and moved to Las Vegas to “seek new careers and new businesses,” the lawsuit said.